Friday, 24 May 2013

Customer Loyalty Program

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altAlbion® has two loyalty programs for customers that include some very unique and generous benefits including product discounts. By using the allowed Albion trademarks on your labels and promotional material as well as web links on your website prospective customers will already know you are using quality, science backed and verified mineral forms. If your business depends on smart supplement savvy customers then they will want to know about your ingredients. Through identification with Albion products these customers will get the information they seek and the assurance they desire that tells them they are getting quality verified organic mineral chelates.
 
Through extensive consumer advertising customers will be going to the web as well as brick and mortar shops looking for supplements displaying the Albion Human Nutrition marks. This can be an awesome boost to your bottom line. See our new consumer website (www.AlbionNutritionalFacts.com) listed in national consumer publications like Vegetarian Times, Yoga Magazine and Natural Health Magazine. Albion also runs full page, full color ads in professional journals like IMCJ, Alternative Therapy and Vitamin Retailer Magazine.

Albion’s mineral chelates are arguably the most recognized and trusted brand in the nutritional mineral industry.

Preferred Customer Program Benefits

  • Receive a 10% invoice discount on all purchases.
  • Receive a $100 label contribution per product toward set up costs in the form of a credit.
  • Qualify to receive special inventory product offers from time to time.
  • Consumer advertising by Albion in major national magazines educating them about the Albion products and to look for   Albion brand marks on the labels before buying.
  • Consumer awareness programs centered around a strong web presence www.AlbionNutritionalFacts.com
  • Consumer awareness program on www.AlbionNutritionalFacts.com that feature your logo with an active web link.
  • Through satisfying the Gold Medallion Product criteria use of Albion branding trademarks such as: The Gold Medallion seal®, Ferrochel®, ferrous bisglycinate chelate, the Ferrochel logo, TRAACS®, Albion®, various Albion patent numbers for proprietary chelates, and the Albion company logo on labels and approved promotional material.


Gold Medallion Company Program Benefits
Through satisfying both the Gold Medallion Product criteria and the Gold Medallion Company criteria, your benefits are:

  • Receive a 15% invoice discount on all purchases.
  • Receive a $100 label contribution per product toward set up costs in the form of a credit.
  • Receive 45 day credit terms.
  • Qualify to receive special inventory product offers from time to time.
  • Consumer advertising by Albion in major national magazines educating them about the Albion products and to look for Albion brand marks on the labels before buying.
  • Consumer advertising by Albion in major national magazines that features your logo.
  • Consumer awareness programs centered around a strong web presence www.AlbionNutritionalFacts.com
  • Consumer awareness program on www.AlbionNutritionalFacts.com that feature your logo with an active web link.
  • Use of Albion branding trademarks such as: The Gold Medallion seal®, Ferrochel®, Ferrous bisglycinate chelate, the Ferrochel logo, TRAACS®, Albion®, various Albion patent numbers for proprietary chelates, and the Albion company logo on labels  and approved promotional material.


Gold Medallion Product Criteria
For a product to qualify for Albion Gold Medallion Product status, all of the minerals in the product must be supplied by Albion unless the formulation requires a mineral that Albion does not supply. For example, Albion does not supply strontium so a product with strontium from another company could still be considered for a Gold Medallion Product status.

Gold Medallion Products must be well formulated, make good nutritional sense, and may not use Albion mineral ingredients as mere window dressing. This means that formulations containing quantities of, say, calcium at 6mg elemental would not qualify for this program. This inclusion rate would not contribute enough calcium to be of any real benefit, and Albion would consider this to be poor product formulation and thus not qualify for Gold Medallion Product status.

A Gold Medallion Product formulation tells the customer that the minerals are verified organic amino acid chelates, provided by Albion and the formulation makes good nutritional sense. Thus the consumer has confidence and assurance the formulation is of the very highest quality.

Gold Medallion Company
Albion grants the Gold Medallion Company designation to those companies offering a complete selection of products containing Albion minerals including:

- Multiminerals
- Multivitamin and mineral combination
- A complete single mineral product range
- Popular combinations (such as a calcium/magnesium formulation)

Again, the formulations must make good nutritional sense.

The Gold Medallion Program and the Preferred Customer Program both require the qualifying company to sign and adhere to Albion’s Trademark and Patent Licensing Agreement (TPLA). A Gold Medallion Company must meet product requirements, as well as company requirements before they get all the benefits of using the Gold Medallion trademark on their product labels. Albion’s grant of a Gold Medallion status for products and companies is important to Albion Human Nutrition and is subject to Albion’s sole discretion.